Property CGI is a photorealistic computer-generated image used to show how a property or development is expected to look before it is built or completed.
Property CGI for new-build developments and off-plan marketing
Property CGI helps developers and estate agents market homes before construction is complete. High-quality, photorealistic CGI visuals allow buyers, investors and tenants to understand how a property or development is intended to look, helping generate interest earlier and support off-plan sales or lettings.
At GLPS, we create professional CGI imagery for developers, new homes teams, estate agents and property marketers who need clear, polished visuals for websites, brochures, social media, signage and sales material. CGI can be used to present interiors, exteriors, communal areas and development scenes before the finished property is physically available to photograph.
Our CGI service can support new-build launches, refurbishments, conversions, planning presentations and wider marketing campaigns where strong visual presentation is essential.
What is property CGI?
Property CGI uses photorealistic computer-generated visuals to show how a home, apartment or development is expected to look before it is built or completed. It is often used in off-plan marketing, new-build launches, refurbishments and development presentations where photography is not yet possible.
What can CGI be used for?
CGI can be used to market interior spaces, exterior elevations, communal areas, site overviews and development lifestyle scenes.
It is useful for brochures, websites, portal listings, signage, social campaigns and other marketing materials where strong visual presentation helps bring a scheme to life.
What we need to create CGI visuals
To create CGI images, we typically work from plans, elevations, design references, materials, finishes and any other relevant project information.
The more accurate the inputs, the more precise and useful the final visuals will be.
Who property CGI is for
Property CGI is especially useful for developers, new homes teams, estate agents, architects and property marketers working on off-plan launches, conversions, refurbishments and developments that need marketing before completion.
FAQs
Why do estate agents use professional property photography?
Property CGI is commonly used by developers, estate agents, new homes teams, architects and property marketers for off-plan launches, development marketing and pre-completion sales material.
What can CGI visuals be used for?
CGI visuals can be used for websites, brochures, social media, signage, sales suites, portal listings and other marketing materials where photography is not yet possible.
Can CGI be used for both interiors and exteriors?
Yes. CGI can be created for interior rooms, exterior elevations, communal areas and wider development views, depending on the project brief.
What information is needed to create property CGI?
CGI projects usually require plans, elevations, material references, finish details and any supporting design information needed to create accurate visuals.
Is CGI only for new-build developments?
No. CGI can also be useful for refurbishments, conversions, planning presentations and other projects where a finished space needs to be visualised before completion.
Can CGI be combined with other property marketing services?
Yes. CGI can be combined with floor plans, brochures, virtual staging and other marketing services as part of a wider launch or sales package.
How long does a CGI project take?
Timings depend on the complexity of the brief, the number of visuals required and the quality of the supplied project information. If you offer a standard timeframe, state it clearly on the page.